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4. Bradley Tomorrow: Strategic Vision and Objectives

4.1

This chapter sets out the vision and objectives for this Area Action Plan which will address the issues identified in Chapter 3.

Spatial Vision for the Bradley AAP

4.2

The vision for Bradley at the end of the AAP period (i.e. 2021) complements the vision set out in the Pendle Sustainable Community Strategy, whilst being locally distinctive to the Bradley area and the challenges it faces:

“ Bradley is a vibrant, sustainable mixed-use community adjacent to Nelson town centre. The area provides a range of housing types and tenures and is home to a diverse community. The high quality environment maintains the heritage integrity of the area and respects its industrial past. Walverden Water and the riverside parks are popular, well used and a key element of local distinctiveness. Bradley is an area of housing choice where people are proud to live and work.”

Bradley AAP Objectives

4.3

A number of objectives underpin the vision. These key objectives listed below set out the aims of the Bradley AAP and help to direct the policies in Chapter 6.

Economic

1. Transform the housing market in terms of housing types, tenure and quality.

2. Maintain and enhance the existing local shopping and business offer within the Bradley Priority Area, link local residents to job opportunities and improve the local skills base.

3. Facilitate the redevelopment of the former Riverside Mills site.

Social

4. Improve access to services and facilities, including publicly accessible open space and appropriate play provision.

5. Promote healthy living environments.

6. Increase community safety and help reduce crime.

Environmental

7. Extend and enhance the open space network through the creation of new open space and improvements to the river corridor.

8. Improve the environmental quality of Scotland Road (A682) and Leeds Road (A56) – both key routes into Nelson town centre.

9. Secure the productive use of vacant land and buildings to improve the urban environment.

10. Promote quality new development that respects local character and contributes to local distinctiveness.

11. Adapt to and reduce the contribution climate change and, in particular, mitigate against flood risk.

4.4

These spatial objectives take full account of the goals of the Pendle Sustainable Community Strategy and where possible, support activity which can meet the targets contained within it.

4.5

The objectives establish a framework for the regeneration of the area in response to the issues that need to be addressed. Table 2 below describes the AAP objectives which will deliver solutions to the key issues raised in Chapter 3.

Table 2: Issues and AAP Objectives

Issues to be addressed

Objectives to deliver solutions to the issues raised

HOUSING

Poor condition of housing stock. Derelict and poorly maintained properties.

  • Transform the housing market in terms of housing types, tenure and quality.
  • Secure the productive re-use of vacant land and buildings to improve the urban environment.

Resident dissatisfaction with the size, layout and state of repair of current home.

  • Transform the housing market in terms of housing types, tenure and quality.

High vacancy levels

  • Transform the housing market in terms of housing types, tenure and quality.
  • Secure the productive re-use of vacant land and buildings to improve the urban environment.
  • Increase community safety and help reduce crime

Lack of variety of house types, e.g. homes with gardens and garages, larger family homes and affordable new homes to buy.

  • Transform the housing market in terms of housing types, tenure and quality.

  • Facilitate the redevelopment of the Riverside Mills site.

Properties in low demand.

  • Transform the housing market in terms of housing types, tenure and quality.

ENVIRONMENT

Poor ‘gateway’ routes into Bradley and into Nelson town centre.

  • Maintain and enhance the local shopping and business offer within the Priority Action Area, link local residents to job opportunities and improve the local skills base.
  • Improve the environmental quality of Scotland Road and Leeds Road – both key routes into Nelson town centre

Lack of off-street parking.

  • Transform the housing market in terms of housing types, tenure and quality.

Poor connectivity between certain areas in the Priority Action Area.

  • Facilitate the redevelopment of the Riverside Mills site.
  • Extend the open space network through the creation of new open space and improvements to the river corridor.

Fly tipping in/along river corridor, limited greenery and landscaping, lack of open space and areas for children to play.

  • Extend the open space network through the creation of new open space and improvements to the river corridor.
  • Improve local access to services and facilities, including publicly accessible open space and appropriate play provision.
  • Promote healthy living environments.

Vacant and derelict Riverside Mills site

  • Transform the housing market in terms of housing types, tenure and quality.
  • Facilitate the redevelopment of the Riverside Mills site
  • Secure the productive re-use of vacant land and buildings to improve the urban environment
  • Increase community safety and help reduce crime

Flood risk in the area

  • Adapt to and reduce the contribution climate change and, in particular, flood risk.

SOCIAL

Anti-social behaviour, crime and vandalism

  • Increase community safety and help reduce crime.

High BME population in the Bradley Priority Action Area, and over 53% of BME households in Pendle have indicated that their housing did not meet their needs

  • Transform the housing market in terms of housing types, tenure and quality.

High % of households with no car

  • Improve local access to services and facilities, including publicly accessible open space and appropriate play facilities.

A high proportion of young people, combined with a high % of households with no car, suggests that young people are less able to rely on parents to transport them to facilities.

  • Improve local access to services and facilities, including publicly accessible open space and appropriate play facilities.
  • Extend the open space network through the creation of new open space and improvements to the river corridor.

ECONOMIC

High levels of economic inactivity, low average earnings.

  • Maintain and enhance the local shopping and business offer with the Priority Action Area, link local residents to job opportunities and improve the local skills base.

Vacant & disused employment sites.

  • Secure the productive re-use of vacant land and buildings to improve the urban environment.
  • Promote quality new development that respects local character and contributes to local distinctiveness.
  • Facilitate the redevelopment of the Riverside Mills site.